In the 2022 edition of the Campeonato Brasileiro Série A, all 20 participating clubs have some type of agreement with bookmakers. Now, brands in the sector are investing in basketball with a view to strengthening the sport until the Paris Olympic Games in 2024.
Recently, two of the main Brazilian basketball organizations signed partnerships with bookmakers. The Brazilian Basketball Confederation (CBB) now has galera.bet and Odds & Scouts as partners until 2031.
While the National Basketball League (LNB) has signed for three years with Sportsbet.io, which will publicize the entity’s competitions, in live programs, podcasts and digital and educational content about betting.
CBB and LNB follow a trend of other leagues in the world. The NBA, in turn, extended the contract with DraftKings and FanDuel in 2021. Brazilian basketball, on the other hand, seeks to regain the popularity lost to volleyball and with new partners, it intends to take another step, planning to return to being a global power.
Galera.bet will also support 3×3 basketball
Galera.bet will also support the 3×3 modality, debuting at the Tokyo Olympics, which will be present at Paris-2024. The betting company also collaborates with Corinthians basketball, which has brought great fans to the games.
“Participating in this new Olympic cycle together with the Brazilian team is very important for galera.bet. Basketball is one of the main sports in Brazil. In addition, within the sports betting field, sport is one of the most relevant, always very sought after by gamblers”, said Ricardo Bianco Rosada, the company’s CMO.
Odds & Scouts, in addition to sponsoring, made its tools available to the selection. According to Portal Terra, the group has state-of-the-art technologies to provide data and statistics in real time, helping the technical committee. And the agreement provides exclusivity for the company in streaming video for the generation of “odds”, fundamental for betting.
The CBB will use part of the resources to leverage the practice of 3×3, now an Olympic sport. Both the men’s and women’s teams were unable to qualify for Tokyo and the focus is now on being in Paris, in 2024. Together with galera.bet, construction of locations throughout Brazil is planned to increase access to the sport.
“Working 3×3 is also part of our project. It’s a modality that will be at the Paris 2024 Games. Not to mention the plasticity, the dynamics of the game itself, and the inclusive nature of the modality. It’s a more accessible style of play. to practitioners, which feeds the dream of becoming an athlete, and this humanizes the sport even more. Hence the construction of courts in some cities, as part of the legacy of this sponsorship”, explained Ricardo Bianco Rosada.
It is worth noting that the link between the Basketball Confederation and galera.bet is the biggest of an Olympic entity since Rio 2016, precisely the last participation of the Brazilian team in an Olympics, which could represent the beginning of a new victorious cycle for the national sport.
