Official sponsor of Conmebol, Betfair is carrying out activations aiming at the Libertadores decision between Athletico-PR and Flamengo. The bookmaker recently promoted an action with the two Brazilian clubs.
In partnership with the 90 min football platform, Betfair held a meeting of influencers and former players from both teams for a half-hour match in São Paulo, in addition to the blind penalty and crossbar challenge.
Former players Alex Mineiro and Jadson, influencers Osmar Koppen and Thays Kloss, fighter John Allan represented the Hurricane. While Flamengo featured idols Djalminha and Sávio, singers Buchecha and MC Student, in addition to presenter Daniela Boaventura.
“We are very excited for the Conmebol Libertadores final. As official sponsors of the biggest competition in Latin America, we know that fans are also on the countdown. In our event, in addition to bringing great names in Brazilian football, we wanted to provide a lot of emotion to football fans”, said Maria Flávia Losse, Senior Executive of International Sponsorship at Betfair.
The activation took place due to a partnership between the bookmaker and the football platform. The project for this year’s Libertadores da América was developed so that the content created could be distributed in a segmented manner to the clubs’ communities.
The Libertadores final will take place on Saturday, October 29, at the Monumental Stadium in Guayaquil, Ecuador. Flamengo and Athletico-PR will enter the field from 17:00 (Brasília time). The carioca club returns to the continental dispute after winning in 2019 and being surpassed by Palmeiras in the last edition, while Hurricane will play the second final in its history.
About Betfair
Betfair is one of the largest providers of online sports betting in the world, and sponsor of Libertadores and Sudamericana. The company, founded in London in 2000, pioneered the provision of peer-to-peer (Betfair Exchange) betting in the industry and manages a full suite of sports betting, entertainment events and online gaming products for over 4 million customers. all around the world.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
