Tennis Data Innovations (TDI) and Sportradar, the world’s leading sports technology company creating immersive experiences for sports fans and bettors, announced a new partnership to expand the distribution of official ATP Tour and ATP Challenger Tour data and provide enhanced experiences. for tennis fans around the world.
The partnership is focused on introducing a new secondary feed, which allows for the provision of betting-related services based on official ATP Tour and ATP Challenger Tour results to a set of global bookmakers.
Until now, these bookmakers did not have access to official data. With scores delivered directly from the referee’s chair, the new feed offers complete, uninterrupted coverage of ATP Tour and ATP Challenger Tour events throughout the season, including all qualifiers and doubles, allowing bookmakers to offer more stable and reliable betting an improved experience.
The new feed is being delivered in parallel with the existing official fast data feed and is made possible through a sub-licensing agreement with Sportradar, TDI and IMG Arena. This approach expands the reach of official data, offering an alternative feed to bettors and expands access to tennis betting experiences powered by official results.
Under the agreement, Sportradar also joined the list of providers licensed to provide odds and trading services based on the fast data feed. The partnership serves to further enhance the integrity of the sport by establishing contractual relationships and transparency requirements for a wider group of bookmakers.
David Lampitt, CEO of TDI, commented, “We are pleased to welcome Sportradar, a leader and innovator in the sports data industry, as a supplier partner of TDI. Together with our existing family of world-class partners, they are helping us to expand the distribution of the best tennis data to customers around the world and generate new revenue streams to invest back in the sport.”
Moritz Gloeckler, Sportradar MD Partner and Content Manager, said, “By taking a constructive and innovative business approach, TDI has found a way to serve another part of the market with authoritative data.”
“This sublicense agreement allows Sportradar to improve the depth and availability of trusted products for sportsbooks that previously did not have access to official data, expanding the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors alike.” Gloeckler.
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