With just a few days left until the start of the 2022 World Cup, LiveMode announced an innovative agreement with FIFA in digital media in the Brazilian market. Agency partner, Casimiro, the world’s biggest sports streamer and internet phenomenon, will show one World Cup match per day on his platforms.
In all, Casimiro will show 22 World Cup games live and free of charge. The package includes all the duels of the Brazilian team, semifinals and the big decision. Work begins with the broadcast of the opening ceremony and the first game of the World Cup involving the hosts, Qatar and Ecuador, on November 20, a Sunday.
The streamer shared the news with his followers on social media with a special video and the following message: “There’s not much to write. We will broadcast the WORLD CUP! 1 game a day until the final. For free! You are my guest for the #CopaNoCazé!”
Betting brands want to sponsor the broadcast of the World Cup with Casimiro
So far, the coverage of the World Cup carried out by Casimiro has already registered sponsors from the beverage, fast food, finance and telephony sectors. There is only one more odds available, with huge competition in the sports betting industry.
The purpose of the historic agreement is for the main Brazilian streamer to join the biggest event in global football to overcome all audience records in the digital environment. In addition to the games, Casimiro also promises a 20-hour live reacting to materials developed by teams in Brazil and Qatar.
According to MKT Esportivo, ‘Caze’ will not be alone on this journey. It will feature former footballers, journalists, friends and other streamers to further enhance its digital coverage of the World Cup in Qatar.
Before the World Cup, the public will be able to follow Casimiro in the revelation of the 26 players summoned by Tite to represent Brazil. The call is scheduled for November 7, starting at 1:00 pm (Brasilia time).
