The bookmaker Esportes da Sorte has just announced a program, ‘Cartão Verde’, in conjunction with state federations to grant scholarships to women who dream of acting as soccer referees.
By funding the refereeing course, the sports betting company wants to encourage women’s entry and power in sport and highlight them in the role of greater authority on the playing field. A study carried out by Esportes da Sorte indicates that of the 268 referees on the current staff of the Brazilian Football Confederation, only 27 are women. That is, just over 10% of the total number.
“With the launch of the project, Esportes da Sorte will help women who dream of conquering a space within football,” said Ícaro Quinteiro, CMO of Esportes da Sorte. “Our goal is to help as many candidates as possible. We know that the evolution of Brazilian sport involves reducing gender inequality and strengthening female representation in the modality.”
Esportes da Sorte already invests in Brazilian football
Esportes da Sorte already invests in Brazilian football. The bookmaker sponsors clubs (Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton, from England, and Rodinei, from Olympiakos, from Greece. It also sponsors the Flamengo eSports team. Recently, it entered into a partnership with the Copa São Paulo de Futebol Júnior, the Campeonato Paulista and the Gaúcho Série A2.
One of the betting operators that grew the most between 2022 and 2023, Esportes da Sorte also invests in entertainment, with partnerships with actor and influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. He is also an advertiser in Fifa competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some relevant events, including Carnival in São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, Esportes da Sorte became the official sponsor of Big Brother Brasil (BBB 23).
