Fortaleza announced the arrival of its new master sponsor, the betting company Novibet with a contract until the end of 2024, being the biggest sponsor in the club’s history. The company GameTech, which operates in Europe since 2010, arrives in Brazil and celebrates the partnership with one of the most traditional teams in the Northeast.
“Novibet is a Greek company that is arriving in Brazil and saw, in Fortaleza, an opportunity to make its exposure, to become more popular, to reach out to the Brazilian public, especially our fans”, said the president of the Marcelo Paz club.
“It is a two-year contract and we are very happy with this partnership, with having been the chosen club for them to start this approach here in Brazil in South America. A contract like this is the result of the credibility achieved over the last few years, with sporting results, and an ever-present, ever-active crowd”, he added.
The partnership is valid for two years and includes, in addition to the exposure of the brand on the uniform, in three different positions (front of the shirt, sleeves and shorts), digital deliveries of the brand on the social networks of Leão, promotion at Arena Castelão in Championship games Brasileiro and other exclusive activations.
“This shows us that Fortaleza is a very attractive brand, it is a club that attracts big brands and Novibet strengthens this bond. And that we are going to work hard so that they are increasingly known, so that they can be in the day-to-day minds of the fans, of the people who follow football and for Fortaleza to fulfill its role as a club, as a mark of joining a great company”, concluded Paz.
Novbet invests in the creation of cutting-edge technology
Novibet invests in creating state-of-the-art technology and is frequently updating the entertainment experience provided on its platform and mobile applications to meet and exceed consumer expectations globally, introducing its innovative services but flexibly to the needs of local markets.
“With its rich history in sport and its recognized reputation in world football, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of Fortaleza, one of the most historic teams in Brazil”, declared Rodolfo Odoni , President of Novibet.
With a strong expansion plan, the European brand concentrated its operation in Mexico in 2022 and now arrives in Brazil to consolidate its presence in Latin America.
“We are excited to begin our operations in the country and the opportunity to be part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members. Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world”, concluded Odoni.