Minor League Baseball (MiLB) will sign a partnership with Bally’s Corporation. Bally’s will be MiLB’s first national media rights holder and exclusive fantasy and gaming partner. Live video feeds and exclusive game content will be streamed across Bally’s digital platforms.
Soo Kim, Chairman of the Board of Bally’s Corporation, said, “This exciting partnership presents a remarkable opportunity for Bally’s, MiLB and the league’s teams to come together and collaborate to deliver an exceptional experience for MiLB’s 30+ million fans. ”.
“With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans,” added Kim.
The newly announced Bally Live platform will also be included in the partnership. This means fans watching games from inside the stadium and remotely via live streams will be able to share chat rooms and watch party features.
Players who participate in these immersive tools like trivia and prediction games can earn special rewards.
League vice president celebrates deal with Bally’s Corporation
Kenny Gersh, MiLB’s Executive Vice President of Media and Business Development, said, “We couldn’t be more pleased to have Bally’s Corporation as an official MiLB partner.”
“Since taking over Minor League Baseball operations in 2021, we have focused on increasing the reach and awareness of our impressive young prospects and iconic MiLB teams,” he added.
“Bally’s Corporation will be a critical partner in achieving this goal, providing broad distribution of live MiLB streams and enhancing the fan experience with fun and predictive free-to-play, fantasy and real money games that maintain the integrity of the sport” , concluded Gersh.
Restructuring
During Bally’s FY2022 report, Bally CEO Robeson Reeves discussed a restructuring plan for the interactive segment of the business.
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