Corinthians recently renewed with one of its sponsors the Neo Química Arena. In addition, the club also closed an agreement with Esportiva Bet to display its brand in the stadium.
Like Sil Fios e Cabos Elétricos, the bookmaker will also have its brand displayed on the advertising boards of the Neo Química Arena do Corinthians. These signs are located around the lawn and are more visible to those watching the games on television. However, the agreement is restricted to that space only and does not include the display of the brand on the players’ uniforms.
This will be the second sponsorship of a bookmaker that Corinthians will have. At the end of 2022, the club terminated its contract with Galera.bet and announced Pixbet as its replacement in a deal of at least three years, which includes the display of the brand on the players’ uniforms.
There will be no conflict between the two companies, as Pixbet will be in uniform and Esportiva Bet will only be at Neo Química Arena.
Esportiva Bet is a bookmaker founded in 2022 and based in Curaçao, an island in the Caribbean. In addition to offering sports betting services, it also has an online casino. The Esportiva Bet brand can already be seen on the advertising boards of the Neo Química Arena this Sunday, during Corinthians’ debut in the Brazilian Championship.
Bookmakers are among the main sponsors of Brazilian football
The Brazilian Series A Championship will start on Saturday, April 15th, and will bring a remarkable fact: 19 of the 20 participating teams are sponsored by bookmakers. The only current exception is Cuiabá, which already had partnerships with companies in the sector.
In 2022, the club entered into a contract with Luck.bet, but the bond was not renewed for this year. Although it expressed interest in closing an agreement with companies in the betting market, Cuiabá ended up signing new contracts with companies from other sectors to stamp their brands on the shirt.
