The Grupo M Souza presents its company with a complex media plan designed to directly impact its target audience, that is, people who attend the stadiums involved in the Brazilian Series A Championship.
There will be 380 matches in total, 38 for each team, at least 19 games per stadium with an average impact measured by a metric tool and a star positioning of your brand around the field of play.
In addition to the Brasileirão, our plan involves the stadiums of all the Brazilian clubs that compete in the Copa Libertadores, with its grand final at Maracanã and media around the stadiums of the clubs that will compete in the Copa Sudamericana and Copa do Brasil, increasing the number of matches in stadiums and, consequently, the flow of people in the region.
Exclusive benefits:
- National impact (all stadiums of teams involved in the Brasileirão);
- high coverage to reach fans/bettors (at the right time, i.e. match days);
- competition neutralization (exclusive points for the most important period of national football);
- frequency (the media will be around the stadiums throughout the championship).
The formats were specially selected to impact football fans and are strategically positioned to attract the attention of the bettor in the moment of greatest emotion, that of honoring his favorite club.
The Brazilian scene is becoming more and more prone to bookmakers looking to invest in a new market on the rise. In addition, complete regulation is closer to happening and the opportunities that will arise will be unique for all players in the sector.
With that in mind, the Grupo M Souza already seeks to help in its own way in the expressive growth of the sports betting sector.