Sportradar today announced the expansion of its longstanding partnership with Caesars Sportsbook, the sports betting platform of Caesars Entertainment, Inc., establishing Sportradar as the official provider of sports betting data for the NBA, MLB and NHL.
As part of the expanded partnership, Sportradar will now provide Caesars Sportsbook with access to certain NBA optical tracking data for the first time, which is provided exclusively by Sportradar due to its partnership with the NBA. This allows Caesars to create new props and support the additional growth of parlays within the same game, ultimately improving their already ample in-play betting opportunities.
Additionally, this extension will continue to provide Caesars with the industry’s most comprehensive suite of betting entertainment products and tools, which includes pre-match data, content solutions, live game trackers and live data.
“As in-play betting gains prominence in the US, the fast, accurate and reliable data that Sportradar gathers will play a key role in contributing to Caesars’ efforts to maximize revenue opportunities,” said Ed Blonk, Chief Commercial Officer from Sportradar.
“We look forward to working closely with Caesars to help them deliver engaging customer experiences as we monetize our partnerships with the league,” added Blonk.
Kenneth Fuchs, Chief Operating Officer and Head of Sports at Caesars Digital, commented, “We are always looking for ways to deliver a best-in-class experience to our customers. Our partnership with Sportradar will provide us with new and valuable data to further expand our unique offerings. .”
About Sportradar
Sportradar is a world-leading sports technology company at the intersection of sports, media and betting. More than 1,700 sports federations, media outlets, betting operators and consumer platforms in 120 countries rely on the group’s know-how and technology to boost their business.
