Online sports betting and gaming brand Betway has announced the addition of the National Bank Open to its global tennis sponsorship portfolio, becoming the official betting partner of the competition.
The company has been awarded a multi-year lease where it will have top-notch visibility on the back wall of Sobeys Stadium in the Toronto complex throughout all eight game days.
The 2023 edition of the ATP Masters 1000 tournament runs until August 13 at Sobeys Stadium, with the center court having a capacity of 10,800 people.
Rob Swann, Chief Commercial Officer of Tennis Canada, added: “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.”
He added: “We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”
Betway is increasing its presence in tennis
Betway is strengthening its relationship with tennis, having agreements with 12 tournaments globally on the ATP Tour, including the Miami Open, Rio Open and Hamburg European Open.
Since 1881, some of the greats of tennis have won on the Canadian court, such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal and Novak Djokovic, who has won the tournament four times.
Newly crowned Wimbledon champion and world No. 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the evening session on 9 August.
Anthony Werkman, CEO of Betway Group, said: “Adding to our enviable portfolio of tennis sponsorships globally, we are delighted to welcome the National Bank Open to the Betway family.”
“This competition is steeped in history and a favorite with tennis fans, so we are obviously very excited to be a partner as we continue to be known as the number one betting brand in tennis.”
In addition to tennis, the Super Group-owned brand has built a portfolio of sponsorships across a variety of sports and teams, including the Premier League, La Liga, cricket and the NBA and NHL in the US.
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