One of the references of women’s football in Brazil, Formiga became the ‘captain’ of the team of ambassadors of Pagbet, bookmaker of the NSX Group.
The partnership between the betting company and the athlete with the launch of an advertising film, entitled “The legacy of a warrior – Formiga”, created by Lean Agência.
The broadcasting of this content recently started on open and digital TV.
The film pays homage to the athlete, bringing a compilation of relevant moments of her career, narrated by journalist Monique Cardone, who is also part of Pagbet’s team of ambassadors.
At 45 years old, Formiga is the only player on the planet to have participated in seven World Cups.
“Formiga has a long and successful football career. Nothing fairer than being the captain of our team of ambassadors. We are very honored with this partnership”, said Newton de Oliveira Neto, CMO of the NSX Group.
“We will continue fighting for women’s football in Brazil, which has enormous potential to gain more and more space”, he added.
In addition to the new ‘captain’, Pagbet also has agreements with other prominent female footballers. Today, Kathelen (defender of the Brazilian national team) and Thais Regina (player of Flamengo) are part of the team of ambassadors of the bookmaker.
In addition to the film, the betting company held an interview between Formiga and Monique.
In a podcast format, the ambassadors talked about the difficulties that the medalist faced during her career and the obstacles that a woman in sports needs to overcome.
The interview has five parts and is being published on Pagbet’s social networks weekly.
About Pagbet
Pagbet is one of the most accessible platforms, since from one real you can access all the benefits, such as watching games via streaming, cashing out during the game, navigation stability, interactive field, withdrawal via PIX, statistics , and an easy to navigate, robust and intuitive platform.
PagBet is an online entertainment platform that offers its users a unique sports betting experience.
Therefore, the brand is operated by the company Bettergames Entertainment, an entity duly authorized by the Government of Costa Rica.