Sportradar was chosen by Caribbean Cage to innovate the experience for sports bettors in the Caribbean Community and South America.
The partnership aims to introduce cutting-edge betting technology, content and managed trading services. So, the collaboration was officially announced today.
ORAKO System: Innovation in sports betting
The implementation of Sportradar‘s ORAKO system promises a customizable omnichannel sports betting service. This will allow Caribbean Cage to reach bettors in multiple jurisdictions.
The betting experience will be seamless. In other words, the same dynamics in physical stores, computers or mobile devices.
Sportradar‘s ORAKO offers centralized access to a range of betting products and services. Therefore, the Cage group chose to include Managed Trading Services (MTS).
Thus, bettors will have access to a vast pre-game and live betting content. The partnership also expands access to live sporting events. This includes US leagues like the NBA, NHL and MLB, and global events like the European Champions League.
Sportradar, with its cricket portfolio, sees significant opportunities in the Caribbean today.
Sportradar‘s Jacob Lopez highlights the collaboration to create dynamic and engaging betting offers. ORAKO technology is a differentiator, positioning Sportradar as an ideal partner for the Caribbean Cage.
Strategic partnership with Sportardar for future growth
Robert L. Johnson, of RLJ Companies and majority owner of Cage, expressed excitement about the partnership. The strategy is to bring sports betting to stores and online platforms across the region. Cage already has licenses and plans to launch the partnership in early 2024.
While Robert B. Washington Jr., another Cage representative, commented on the commitment to delivering a world-class product. According to the executive, the initiative will benefit small businesses and allow customers to bet on their favorite sports.
Therefore, the partnership with Sportradar is seen as a great added value for the company’s growth.