Stake, the online casino operator, announces its entry into the Colombian market, a significant strategic move.
With the acquisition of Betfair Colombia and its license, valid until 2025, Stake establishes an important milestone in its global expansion.
This decision reflects the company’s vision to explore emerging and regulated markets in Latin America, starting with Colombia, known for its stable regulatory environment and flourishing entertainment industry.
Stake’s entry into Colombia is a calculated step in its growth and innovation strategy. Brais Pena, Chief Strategy Officer at Easygo, highlights the importance of Colombia as a vital entry point for expansion into Latin America.
“With a focus on cutting-edge technology and user-friendly platforms, Stake aims to attract a broad and diverse audience, quickly establishing itself as one of the main players in the market,” said the director.
Sponsorships and partnerships
In addition to its geographic expansion, Stake strengthens its presence in Latin America with sponsorships and strategic partnerships.
The company has partnered with iconic sports figures, such as Argentine footballer Sergio Kun Aguero. And, it signed a sponsorship agreement with the UFC, becoming the organization’s official betting partner in Latin America.
These partnerships not only increase Stake’s visibility, but also reinforce its commitment to providing quality entertainment and supporting sport in the region.
Impact and future of Stake in the Colombian market
Stake is committed to contributing positively to the local economy, fostering innovation and delivering exceptional entertainment value to its customers.
With this expansion, the company hopes to not only solidify its position in the Colombian market, but also establish a model for future forays into other Latin American markets.
Stake sees Colombia as just the beginning of its journey into Latin America, with plans to further expand its influence and operations in the region.