The International Betting Integrity Association (IBIA) has established a partnership with Bluehouse Technology to develop an innovative tool to improve the global sports betting monitoring system.
This update aims to simplify the process of identifying suspicious activities, as well as reporting these cases to the competent authorities.
With the start of the regulated betting market in Brazil approaching, scheduled for January 1, 2025, IBIA has intensified its meetings with the government. This initiative is seen as crucial support for federal administrators to increase security in the sector.
The importance of technological updating
Khalid Ali, CEO of IBIA, stated: “The update to IBIA’s monitoring and alerting platform is particularly timely given the imminent launch of regulated sports betting in Brazil.
Therefore, we are confident that this tool will provide best-in-class support to our new members and partners, including Brazilian authorities and sporting bodies, to protect the market and sporting events.”
The new functionality of the integrity tool aims to improve data analysis, which makes the identification of suspicious bets more efficient. Furthermore, it facilitates communication with regulatory authorities and sports entities involved in the process.
Khalid Ali also highlighted: “IBIA’s new integrity technology platform provides enhanced functionality and greatly improves our ability to analyze our members’ customer account-level data. They cover more than $300 billion in betting transactions annually.”
He added: “The upgrade allows us to provide a technology platform that keeps pace with the integrity requirements of our growing association and the scope and scale of market data we receive from our wider intelligence network, analyzing the integrity of sporting events and markets. regulated sports betting globally.”
Collaboration and project development with IBIA
Sharmila Pillai, Director at Bluehouse Technology, commented on the collaboration: “We are excited to have worked closely with IBIA to develop this new monitoring and alerting platform.
Our team worked hard to ensure the project was completed on time and within budget. We are pleased that it has passed a rigorous independent security audit by a leading testing and certification company.”
Therefore, the partnership and technological development represent a significant advance for the integrity of sports betting, ensuring a safer and more monitored environment for everyone involved.
