The Brazilian regulated online betting market is expected to generate R$20 billion in taxes from 2025, according to the National Association of Games and Lotteries (ANJL). The regulation will come into force in 2025, and the market will consolidate itself as the largest in Latin America. In addition, it will compete for positions between third and fourth worldwide.
Benefits of betting regulation:
- Revenue: Legalized betting houses are expected to contribute more than R$20 billion to the Federal Revenue in 2025, according to ANJL. The sum of the grants and the 12% tax on Gross Gaming Revenue (GGR) will result in a tax burden of approximately 36%.
- Job creation: It is estimated that 60 thousand direct and indirect jobs will be created. The bets involve sectors such as entertainment, advertising, Information Technology, law, compliance and media.
- Greater transparency: From January 1st, only companies with the “bet.br” domain will operate legally in Brazil. Bettors must identify regulated sites to avoid those operating outside the law.
- Security: Without regulation, clandestine betting can operate without supervision, threatening players’ finances and exposing minors. The law ensures continuous surveillance and prohibits minors from accessing facial recognition tools.
- Efforts aimed at health: Part of the betting revenue will be allocated to the Ministry of Health, in accordance with Law 14,790/2023, for gambling addiction prevention policies. Legislation imposes mechanisms to exclude compulsive gamblers.
ANJL says betting is not an investment
ANJL emphasizes that betting does not constitute a form of investment or extra income. “This is the main message that Brazil needs to continue sending to the population. This will only be possible through the engagement of the industry itself and public authorities, in order to discourage any behavior by bettors that deviates from the standard, that is, the act to bet consciously, moderately and just as a form of entertainment”, assesses the entity.
In addition to raising awareness of the entity, challenges in regulating betting for 2025 were also assessed:
- Blocking illegal websites: Anatel recognizes that Brazil faces technical difficulties in effectively blocking illegal platforms. This situation represents a threat to the regulated market. ANJL suggests the creation of a task force involving multiple inspection entities to combat these sites.
- Manipulation of results: The absence of an effective blockade against illegal operators exposes the country to possible manipulations in sporting events. The legislation requires regulated bookmakers to take measures to combat these practices, through partnerships with international sports monitoring entities.
Market regulation and gambling responsibility
For Brazil, the regulation of the betting market represents a significant milestone that brings with it promises of economic and social development. ANJL highlights that, in addition to the direct fiscal impact, there is transformative potential in the way betting is viewed and managed in the country.
The implementation of these regulatory measures aims not only to increase revenue, but also to establish a fairer and safer market for everyone involved.
This movement could place Brazil at a high level in the global betting scenario, attracting investment and international expertise. The expectation is that regulation will promote a healthy business environment, which boosts innovation and growth in related sectors.
However, for these ambitious objectives to be achieved, it will be necessary to face the technical and operational challenges that persist, such as effective supervision and the fight against illegal operations.
Collaboration between government entities, the betting industry and civil society will be crucial to ensure the sector develops in an ethical and responsible manner. Furthermore, raising public awareness of the risks and responsibilities associated with betting must be an ongoing priority.
This joint effort could not only protect consumers, but also reduce the negative impacts associated with gambling addiction. At the same time, directing part of the resources generated to public health initiatives strengthens Brazil’s commitment to social well-being.
Thus, the regulation not only outlines a promising path for the betting sector, but also establishes a solid foundation for its sustainable development and integrated into the national economy.