The Brazilian sports betting market continues its impressive growth trajectory. During the first quarter of 2025, betting platforms recorded more than 5 billion hits, which represents approximately 650 visits per second.
To illustrate this accelerated pace, it would be possible to completely fill the Maracanã stadium, with a capacity for 78 thousand people, in just 2 minutes.
January 2025, marking the official start of regulation of the sector in the country, recorded 1.7 billion accesses. Although there was a small reduction in February, when the volume fell to 1.4 billion, March brought a new historical record with 1.8 billion accesses in a single month.
Explosion of growth after regulation
During the second half of 2024, the volume of accesses remained relatively stable. The third quarter recorded 2.55 billion visits, while the fourth quarter reached 2.66 billion.
The real transformation happened with the entry into force of the regulation at the beginning of 2025. This regulatory milestone seems to have increased public interest and encouraged large operators to expand their investments in advertising, visibility and strategic partnerships.
With the regulation, the average number of visits to the sector’s websites increased by 90% compared to the previous quarter.
The most popular betting platforms in the regulated market
Among the betting houses most accessed by Brazilians, Betano stands out as the leader in popularity. In the first quarter of 2025, the platform accumulated 1.1 billion accesses — distributed in 357 million in January, 332 million in February and 417 million in March. Superbet and Bet365 appear next.
The advancement of betting licenses in the country
With the progress of regulation, the number of houses authorized to operate has grown significantly. Therefore, Brazil ended January with just over 150 active licenses (between provisional and definitive) and reached March with more than 170 operators in operation.
Among these companies, brands directly associated with large media groups emerge:
- Bandbet, of Rede Bandeirantes
- MGM Apostas, linked to TV Globo
- Baú Bingo, Bet do Milhão and Tele-Sena Bet, linked to SBT
Profile of Brazilian gamblers
Demographic data monitored by Aposta Legal reveals that the audience visiting betting platforms is predominantly male (68%), although female participation (32%) is on the rise.
Finally, the most active age group is between 25 and 34 years old (26.5%), followed by young people aged 18 to 24 (19%). However, the mature audience also shows significant interest: 28% of accesses come from users over 45 years old.
About Aposta Legal
Founded in 2019, Aposta Legal is a platform dedicated to providing reliable and unbiased information about sports betting and online casinos. Therefore, the platform’s goal is to promote responsible and recreational gambling, thus offering quality content for bettors in Brazil and other countries.
