Let’s go beyond performance and look deeper at other brands and markets.<\/p>\n\n\n\n

Zara has never announced a collection, but it deeply understands the psychology of its consumer. It tests and launches new collections every 15 days, creating a feeling of scarcity and exclusivity that drives the desire to purchase. Today, it is one of the most valuable companies in the fashion world.<\/p>\n\n\n\n

RedBull has never focused on directly selling energy drinks, never fought over price and delivers a smaller quantity of product per can, but invests massively in content contextualized with its value proposition, sponsoring athletes and extreme events that connect the brand to adrenaline and performance . It has created a powerful media platform and is recognized worldwide.<\/p>\n\n\n\n

NuBank never followed the traditional model of physical branches, but invested in technology, a simplified digital experience and personalized services. It built an ecosystem of integrated products, attracting customers seeking innovation and agility, consolidating itself as one of the largest banks in Brazil.<\/p>\n\n\n\n

GoPro has never prioritized traditional product advertisements, but has invested in building a community of content creators, encouraging its users to share videos and images captured with its cameras. Turned customers into brand advocates by driving an authentic, viral narrative.<\/p>\n\n\n\n

Insta360 never adopted traditional advertising strategies, but focused on creating partnerships with influencers and content creators. It invested in the organic dissemination of immersive and interactive videos, positioning itself as a reference in 360-degree capture technology for audiences that value visual innovation.<\/p>\n\n\n\n

DJI has never promoted itself as a mass consumer electronics company, but as a brand for discerning creatives and professionals. It developed innovative products and invested in the quality of images captured by its drones, creating a loyal fan base and leading the global market for drones and aerial technology.<\/p>\n\n\n\n

And, finally, Apple, which never made an explicit campaign for online sales, but built an ecosystem of integrated products, immersive experiences in physical stores and launches awaited as global events. It created a cult following for the brand based on design, functionality and exclusivity.<\/p>\n\n\n\n

What they had in common: a clear vision, well-defined strategies and a great team to execute.<\/p>\n\n\n\n

For these reasons, all these companies have built iconic and valuable brands, proving that strategies focused on experience, innovation and positioning can be more powerful than traditional campaigns.<\/p>\n\n\n\n

So here are five points that can help any company build strong brands and win in highly competitive markets:<\/p>\n\n\n\n

1. Clear positioning<\/strong><\/p>\n\n\n\n

Define why your brand exists and how it differentiates itself. In the betting market, responsible gaming and personalized experiences can create relevance. Bet on narratives that highlight safety and conscious fun, going beyond aggressive promotions.<\/p>\n\n\n\n

2. Strong and continuous narrative<\/strong><\/p>\n\n\n\n

Create engaging and authentic stories. Memorable brands build emotional connections with their customers. Develop campaigns that show real stories of winners and emotional experiences, reinforcing the emotional connection with the public.<\/p>\n\n\n\n

3. Content and education<\/strong><\/p>\n\n\n\n

Educating and adding value before purchasing builds credibility. Responsible gaming guides, strategies and information build trust.<\/p>\n\n\n\n

4. Experiences<\/strong><\/p>\n\n\n\n

Remarkable experiences create fans. Exclusive events and gamified platforms boost retention. Launch weekly challenges and rewards programs to engage and keep players active on the platform.<\/p>\n\n\n\n

5. Innovation<\/strong><\/p>\n\n\n\n

Testing new approaches like AI for personalization and strategic partnerships can drive growth and differentiate the brand.<\/p>\n\n\n\n