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{"id":185860,"date":"2025-05-02T10:59:07","date_gmt":"2025-05-02T13:59:07","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2025\/05\/02\/bet365-could-be-sold-for-around-9bn\/"},"modified":"2025-05-02T11:02:29","modified_gmt":"2025-05-02T14:02:29","slug":"bet365-could-be-sold-for-around-9bn","status":"publish","type":"post","link":"https:\/\/new.igamingbrazil.com\/en\/2025\/05\/02\/bet365-could-be-sold-for-around-9bn\/","title":{"rendered":"Bet365 could be sold for around \u00a39bn"},"content":{"rendered":"\n

The Coates family, which owns Bet365<\/strong>, is considering selling its online betting<\/strong> group for around \u00a39 billion<\/strong>, according to The Guardian.<\/p>\n\n\n\n

In recent days, Denise Coates<\/a>, who leads the company, has held talks with US <\/a>consultants and Wall Street<\/strong> banks to evaluate a full or partial sale<\/strong>.<\/p>\n\n\n\n

These initial discussions assess alternatives for the future of the business, including an IPO on US stock exchanges in the medium term.<\/p>\n\n\n\n

Understand the possibilities<\/h2>\n\n\n\n

Options being discussed include a possible partial sale to a private equity fund<\/strong>, with the family retaining a stake ahead of a future listing. There is also talk of spinning off some of the assets rather than taking the Stoke-on-Trent-based company public.<\/p>\n\n\n\n

Another source familiar with the case also confirmed talks with private equity funds regarding a stake before the IPO.<\/p>\n\n\n\n

If the sale goes ahead, Denise Coates<\/strong>, 57, could receive more than \u00a35bn<\/strong> for her 58% stake in the company<\/strong>. This represents the consolidation of a growth trajectory that began with a mobile kiosk in a car park in Stoke<\/strong>.<\/p>\n\n\n\n

Under the leadership of Denise Coates, Bet365 has brought innovation to the world of online betting, beating traditional competitors such as Ladbrokes and William Hill.<\/p>\n\n\n\n

In recent years, the company has expanded its operations to the United States, capitalizing on the growth of sports betting<\/a> following the 2018 Supreme Court decision that overturned a decades-old federal ban.<\/p>\n\n\n\n

Since this change, Bet365 has obtained authorization to operate in 13 American states and continues to seek new licenses in light of the expansion of regulated betting.<\/p>\n\n\n\n

Bet365 announces exit from China<\/h2>\n\n\n\n

The Coates have taken a number of recent steps to attract investors in the United States<\/strong>. Earlier this year, Bet365 announced it was pulling out of China<\/strong>, a market where its operations have been controversial, as betting is prohibited in the country. In August last year, the company transferred ownership of Stoke City to John Coates, Denise’s brother<\/strong>.<\/p>\n\n\n\n

\"\"
Photo: Disclosure<\/figcaption><\/figure>\n\n\n\n

Paul Leyland, partner at Regulus Partners, said first:<\/strong> “It would be very difficult to have exposure to China given the level of scrutiny that can be applied in the US, and why would you have a football club linked to it? That’s a family legacy.”<\/p>\n\n\n\n

He added that the possibility of selling in the US “appeals to everyone”<\/em> as it offers an exit for Denise Coates and provides access to a successful business in a growing sector for American investors.<\/p>\n\n\n\n

Revenue forecast until 2029<\/h2>\n\n\n\n

Consulting firm Eilers & Krejcik Gaming (EKG)<\/strong> predicts that sports betting <\/a>revenue in the US is set to grow from $14 billion last year to more than $23.3 billion by 2029<\/strong>.<\/p>\n\n\n\n

Bet365\u2019s market share is around 2.5%<\/strong>, but EKG says the company is aiming for double figures. According to EKG analyst Alun Bowden<\/strong>: \u201cThis is not an easy or cheap market to penetrate and potentially requires more funding to be able to pursue the opportunity aggressively. Now seems like a great time to explore exit opportunities, and the timing seems right given Denise will be 60 in two years\u2019 time.\u201d<\/p>\n\n\n\n

According to EKG\u2019s previous valuation, Bet365 was valued at as much as $12 billion (\u00a39 billion)<\/strong>. This was based on industry standards. It also took into account pre-tax profits of \u00a3627 million<\/strong> on revenues of \u00a33.7 billion<\/strong> last year.<\/p>\n\n\n\n

History of Bet365<\/h2>\n\n\n\n

Denise Coates is known for her hefty pay packages and dividends. She has also withdrawn \u00a32 billion from the family business<\/strong>. Since 2019, she has increased her stake to 58%<\/strong> after transferring shares from her parents, Peter and Deirdre.<\/p>\n\n\n\n

Bowden also revealed<\/strong>: \u201cPeople have been telling me for decades that the only business they would want to invest in is Bet365. While there is a consensus in the industry that it is a fading star, it remains one of the best, if not the best, online sports betting<\/a> companies in the world, with huge room to grow in casinos<\/a>, the US and many other markets. I don\u2019t think they will have much trouble.\u201d<\/p>\n\n\n\n

Peter Coates, Denise’s father<\/strong>, is the son of a miner and built a career in the food and betting industry. However, Denise, who has a degree in econometrics<\/strong>, identified the potential of the online segment in the early 2000s.<\/p>\n\n\n\n

It purchased the domain Bet365.com<\/strong> on eBay for $25,000<\/strong> and secured loans from brick-and-mortar stores to develop sports betting<\/a> technology ahead of its competitors.<\/p>\n\n\n\n

Known for avoiding the spotlight, Denise Coates, in a rare interview with the Guardian in 2012, declared: \u201cOur family history has made us the ultimate players.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Coates family, which owns Bet365, is considering selling its online betting group for around \u00a39 billion, according to The Guardian. 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