The involvement of the affiliate market with the betting sector was the theme of the webinar promoted by iGB in partnership with the São Paulo Affiliate Conference (SPAC) and Vista Gaming this Tuesday, 24th.
Titled: “How to transform your website and social networks into a profitable business with games and sports betting”, the online debate was focused on the national scene and moderated by Alessandro Valente, Co-Founder of Super Afiliados.
The panel also included the participation of Pedro Lucas Trindade, CEO of Apostaonline.com, Luciana Hendrich, Founding Partner of Hendrich Digital Content, and Fábio Tibéria, international iGaming consultant.
How to enter the affiliate market?
To open the conversation, Alessandro Valente presented ways on how to enter the affiliate market. “Anyone can become an affiliate and there is no restriction to start promoting an iGaming product. People who have an ease with the digital market end up concentrating their audience and bringing more results, but there are already cases of professionals working with traditional media ”.
Valente cited examples that already perform offline activities and bring players to operators in several ways.
“The most interesting way is the first step, this is the essential. It can be a website, social networks, offline method, traditional media (radio, tv, newspaper), etc. And I see it with good eyes, especially in Brazil, which has a growing demand and more and more operators are seeing the country with a professional vision, and affiliates contribute a lot to this ”, he said.
Pedro Lucas Trindade, also shared his experience in front of the platform Apostaonline.com.
“ApostaOnline is a space where players can assimilate a varied content, which teaches how to make a deposit, place a bet and, in addition, he finds betting tips. We have specialists who can produce up to a thousand predictions per month. This is a situation in which everyone wins, ”explained Trindade.
National Affiliate Scenario
For Luciana Hendrich, Brazil has great potential that still needs to be developed to achieve increasingly expressive results in the affiliate sector.
“Although Brazil has great potential for affiliation and has many companies focused on this area, the market does not know that it does this. I think it does it more in an organic and intuitive way than properly strategic ”, he stressed.
Luciana understands that the traditional media still plays a relevant role in this area. “Traditional media still has a lot of space, because affiliation is equivalent to 50% of that traffic. But the affiliation offers a higher return for less than the traditional media, even though they can and should work together ”, he reinforced.
In addition, the international iGaming consultant, Fábio Tibéria mentioned the need for foreign operators to dedicate themselves to knowing the particularities of the Brazilian market.
“Many operators have not yet understood that Brazil is a huge market. I know that it is necessary to create a digital and physical market, because Brazil still has millions of people without a bank account. The affiliate can be the point of interaction between the player and the company that is entering the market ”, he commented.
Sports betting in Brazil
Fábio Tibéria also pointed out that the conclusion of the betting market regulation process in Brazil is indispensable so that it can consolidate itself in the global context and offer more security to companies that intend to invest in the country.
“A (betting) regulation is necessary to allow Brazil to take off, especially in the online segment that is booming, such as eSports that people are still talking about. And, Brazil is already one of the main markets ”, stressed Tibéria.
The consultant also made a comparison between the current Brazilian market and the Italian one. “The Italian betting market is among the main in Europe and we have a long tradition in betting. The way of making quotes is very different, because the Brazilian market is very inflated because it does not have a regulation that guarantees the operator a basic quote that can ensure profit. And there is still a lot of speculation in Brazil, ”he said.
In addition, participants in the webinar stressed that betting companies should also focus on establishing partnerships with agencies that know and are identified with the sector. “It makes it difficult when operators end up hiring agencies that do everything wrong or less effectively,” said Valente.
Tiberia corroborated with the analysis of the Super Afiliados Co-Founder and commented that “I think it is very good when the operator approaches and closes a deal as a specialized agency”. One of the partners of the webinar, iGaming Media was appointed as an example of media and work well done on the national scene today.
