Good humor is the hallmark of the new savings bond campaign, RJ da Sorte. This time, the character Nerso da Capitinga, played by Pedro Bismarck, is the main protagonist of a series of publicity actions aimed at advertising the product and bringing joy to the residents of Rio de Janeiro at the end of this year.
The video of the campaign began to be shown on TV stations and social networks last Wednesday, 16. In the play, Nerso, the man from the countryside who has nothing at all, does not pay attention to the recommendations of the stall owner that tries to sell you another product with amazing prizes.
“It is easier for the chicken to grow teeth, the rooster to lay eggs and the cow to cough than to win this prize”. In RJ da Sorte there is only a good prize and he is the only one with luck in the name ”, highlights actor Pedro Bismarck, who gives life to the character.
The capitalization bond Christmas campaign will feature pieces in urban, radio and digital furniture. Marco Elias, the Marketing Director at Novos Rumos, gave details about the actions.
“Just as to overcome the pandemic of the new coronavirus we need to overcome fake news, we seek with creativity and good humor to show that our product is more transparent, as it guarantees that all announced prizes will be raffled. 5% of not having a winner. The goal is to inform the consumer and have fun “, he stressed.
About RJ da Sorte
For R $ 10, the Rio resident will be able to win a home of his own with a Montana 0km truck in the garage. In all, there will be four competitions out of the dozens, with three opportunities to earn with 15 or less points. In other draws, bettors will be able to win a Jeep Renegade, a Fiat Mobi and an additional amount of money.
In the Lucky Register, there will be 20 raffles of one thousand reais in the ‘Xô Aperto’ category and a ‘Cozinha dos Sonhos’ kit with refrigerator, stove, washing machine, dishwasher and microwave for customers of RJ da Sorte who add information on the platform and in the app or buy online until Sunday, 19th.
