Chiliz, the leading blockchain for the global sports and entertainment industry, announced that Aston Martin Cognizant F1 Team and Alfa Romeo Racing ORLEN, became the first Formula 1 teams in the world to launch Fan Tokens, which are already available on Socios .with.
Today, two million $ AM and $ SAUBER Fan Tokens will be distributed to fans through the Socios.com platform. Both Fan Tokens will be available for general purchase on the platform in the near future.
Fan Tokens are collectible digital assets – coined on the Chiliz Blockchain – that provide owners with access to voting rights in surveys, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions.
Two more big sporting names for Socios.com
Today’s ads see Aston Martin and Alfa Romeo joining a network of 34 elite international sporting properties on Socios.com, including UFC®, FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City .
Last week, Socios.com also announced partnerships with NASCAR’s Roush Fenway Racing, Argentina‘s national football team, and the Royal Challengers Bangalore, Punjab Kings and Kolkata Knight Riders – all from India’s IPL.
Driven by the core belief that the transition from passive fans to active fans is essential to the future of sport, Socios.com is a direct consumer platform (D2C) that leverages blockchain technology to provide the world’s leading sports organizations with the tools to engage and monetize your global fan bases.
Fan Tokens generated more than $ 150 million in revenue to be shared with Socios.com partners in 2021 alone.
Jefferson Slack, Managing Director, Commercial & Marketing for the Aston Martin Cognizant F1 ™ Team, said: “We are proud to be joining an exclusive list of global sporting properties, all working in partnership with Socios.com. This really gives us the best possible opportunity to give our fans a seat at the table and help us tell our story in a new and exciting way. “
“We are preparing to build and develop new and innovative storytelling opportunities, aligned with the adoption of new and emerging technologies, to reach and serve our growing number of fans – and we look forward to exploring this space together with Socios.com” , ends Slack.
Frédéric Vasseur, team director and CEO of Alfa Romeo Racing ORLEN said: “The world of Formula 1 fan engagement is evolving and we are at the forefront of this exciting new realm. The launch of a Fan Token will provide our growing legion of fans a new way to interact with the team, which is a key aspect of our quest to bring our followers closer to the team with everything we do “.
High expectations with the new Fan Tokens
Alexandre Dreyfus, CEO of Chiliz and Partners, said: “We are very proud to welcome Aston Martin Cognizant and Alfa Romeo Racing ORLEN as the first two Formula 1 teams to join our network, and we hope to raise the profile of their brands globally by Fan Tokens “.
“Formula 1 is broadcast to a worldwide audience of about two billion people, making the reach and potential of these partnerships huge in scale. Last week, in a single day, we announced five partnerships – from three different sports, in three continents – and now we continue that momentum convincingly. “
“In the coming years, a generation of passive fans will become active fans. This transition will take place through the transactional engagement of fans on our platform. The largest global sports organizations are joining us en masse. Socios.com and the Fans Tokens are here to stay and will become essential tools in the digital transformation of the sports industry “concludes Dreyfus.
