SOFTSWISS has made changes to its visual identity that reflect the brand’s current market position and its vision of being the leading global provider of iGaming software. The change represents another chapter in the group’s evolution.
The creation of the brand identity was based on the values and experience that the company acquired over more than a decade in the market. The logo has been updated with a more contemporary look, highlighting SOFTSWISS’ expansion over the years.
The logo text will now be written in capital letters, as will the brand name that will appear in official press releases and marketing materials. The new look reflects the brand’s values and positioning as an innovative iGaming market leader striving to provide the safest and most reliable solutions for its customers.
Therefore, SOFTSWISS will start using the new updated identity from July 1st. During the development phase, the company incorporated the most important lessons from the past and combined them with the main secret of the brand’s success – its people.
The company has a team of 700 professionals
Launched in 2009, the organization has grown from a small software development startup with few employees to a leading international brand in its field that now employs over 700 people, with offices in Belarus, Malta and Poland.
Since then, the company has expanded its product portfolio to include not only an online casino platform, but also a sportsbook platform, games aggregator, encrypted casino solution, Affilka (affiliate management platform) and managed services.
Ivan Montik, founder of SOFTSWISS, stated: “Looking back, it’s surprising to see how much we’ve grown. We started over 10 years ago with a very small team, which is now the size of a small town! The new look will reflect our constant desire for innovation and development every step of the way.”
Montik continued: “Through the new visual standard and unified image, we will be able to communicate the brand positioning much more clearly to our current and potential customers. The logo change is also a tribute to our origins. We are rapidly evolving as a brand, but we remain true to our roots and where we come from. So that way we reflect more on where we are now as a business.”
About SOFTSWISS
It is an international technology brand that provides software solutions for managing iGaming operations. The company holds a number of gaming licenses, providing a “one-stop-shop” white label solution, handling all technical, legal and financial processes on behalf of its customers.
In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company is therefore considered a technical expert with regard to the use of cryptocurrencies in online games.
