Spotlight Sports Group has announced new pre-match and live football packages ahead of the new season. Called ‘The Big Kick-Off’, the new football specialist content will be powered by Superfeed, the group’s world-leading content engine. The new feature will help expand the group’s coverage by reaching more teams and leagues than ever before.
Remembering that the Superfeed engine is delivered via API or widget integration. The widget includes the integration of events and odds to allow customers to place their bets through the front-end solution.
Spotlight Sports Group coverage already includes 90 leagues in 70 languages
The group engine offers pre-match content in over 20,000 matches from all leagues across Europe. The analysis is written by data scientists and journalists. In addition, the engine provides real-time information and captures all events in the field. Superfeed covers 90 leagues in 70 languages.
Spotlight Sports Group Digital Director Will Fyler said: “Euro 2020 has been an incredible tournament and the search for football content has grown. But now all fans are starting to be interested in the new football season”.
“With ‘The Big Kick-Off’, we’ve expanded our football coverage to follow more games than ever before. We are using artificial intelligence (AI) and our analysts are ready to provide insights, projections and information to engage the audience days before the match, and all the way to the final whistle.”
Also according to the director of Spotlight Sports: “Our survey showed that bettors know 5% of the events. However, our Superfeed engine can provide information and analysis on the other 95% of football matches for sports betting. The product features more important events for bettors and is second to none on the market”.
