iGB Live! and iGB Affiliate Amsterdam were nominated in the Exhibitor News Awards 2022 Best International Business Fair category.
They will compete against international events across the hospitality, energy and manufacturing sectors on 18 March, less than a month before iGB Affiliate London opens its doors at ExCeL London on 13 April.
iGB Portfolio Director Naomi Barton described the nominations as the perfect ‘disclosure’ ahead of iGB Affiliate London’s return.
“It’s a great honor for iGB to be shortlisted alongside some really successful and notable events,” said Barton. “It’s a big credit to the Clarion team, the team at RAI Amsterdam and of course our community of visitors, exhibitors and sponsors who worked so hard and with so much energy to deliver what was a record-breaking edition.”
She highlighted that the metrics used by the judges highlighted exhibitor satisfaction as a key criterion, and the post-show survey conducted by Explori ranked iGB Live! and iGB Affiliate Amsterdam in the top 10% events rated by visitors, and the top 2% for exhibitors.
“Being selected is a huge achievement, and going further would be perfect preparation for welcoming international visitors to ExCeL in April,” added Barton.
Great Expectations for iGB Affiliate London
This year’s edition of iGB Affiliate London, which runs from 13 to 14 April, is almost a third larger than the 2020 edition, with 159 exhibitors and sponsors from 29 participating markets. It will fill three showrooms at ExCeL London, comprising established names and exhibitors making their debut at the event.
Pre-registration numbers have also increased significantly, commented Barton, aided by the UK government, easing travel restrictions. There is also a significant increase in the number of active subscribers in the US market, where the total addressable market is expected to grow by 200% over the next five years.
“Feedback from the Association of Exhibition Organizers, whose members hold more than 1,700 events a year, shows that returning visitors feel safe and secure, as well as demonstrating a high degree of pent-up demand and a desire to do business. All indicators point to a highly successful and memorable edition of iGB Affiliate London,” concluded Barton.
