Betano signed the renewal of the master sponsorship with Fluminense. After the success of the first season of partnership, the football team and the bookmaker agreed to increase the contract until mid-June.
Therefore, the brand will remain in the most valued space of the tricolor uniform, in addition to being featured on advertising boards, on FluTV (with naming rights of Boteco Tricolor) and various activations for fan engagement.
The president of Fluminense, Mário Bittencourt, celebrated the renewal and success of the partnership. “The renewal of this sponsorship contract, with two new bases, brings Betano and Fluminense even closer. Betano has stood out in the scenario for its boldness and professionalism. It is present on several fronts and always with great care”, he declared.
“This new stage of the master sponsorship is a testament to the strength of the club’s brand and that we honor our marketing commitments to our sponsors. Our vision is that by joining forces we will make Fluminense stronger and stronger”, added Bittencourt.
According to the Country Manager of Betano in Brazil, Alexandre Fonseca, the renewal signals to the national market the company’s plans to always cherish long-term contracts.
“The renewal of the sponsorship agreement is a clear demonstration of Betano’s intentions towards the Brazilian market, always seeking solid and lasting partnerships. The extension of the contract with Fluminense allows for even more investments and activations with the club’s fans, further increasing the synergy between club and brand”, he said.
The first season of the union between Fluminense and Betano was marked by good results inside and outside the four lines with numerous brand activations, always providing unique experiences to the fans, such as a meeting of fans to follow the matches in bars or in the stadium and even trips to follow the team’s games.
About Betano
The bookmaker is an international online platform of Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria. Betano is also the sponsor of 16 football teams in Europe and South America, including teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
In Brazil, in addition to the master sponsorship of Fluminense and Atlético-MG, the house also has a presence in online and offline media, seeking to expand its position in the market since arriving in the country in early 2021.
