LeoVegas Group, the Swedish online gaming operator, appointed Silvia Cecchia as the new Country Manager for the Brazilian and Latin American market, just over two months ago. She has extensive experience in gaming companies such as Betsson Group and William Hill.
Now in her new position, Silvia will determine and execute all business strategies related to the Brazilian and Latin American markets for the LeoVegas and Royal Panda brands, along with the C-level and business development teams.
Very optimistic and enthusiastic, she says she wants to increase the presence and recognition of the LeoVegas brand in the region and compares the Latin market with the European one.
LeoVegas provides online casino and sports betting services, as well as table games, slot machines, progressive jackpots, video poker and live betting in various international markets.
The company also manages global and scalable brands such as Royal Panda, and several UK-oriented brands such as Pink Casino and Bet UK.
Check the interview in full:
iGaming Brazil – What are your main goals in your new role?
Silvia Cecchia – As the new Country Manager for the Latin America region, my main objective is to increase LeoVegas brand presence and recognition in the Latin American market by introducing players to LeoVegas’ customer-centric approach and wide range of games. .
LeoVegas aims to enhance the industry-standard offering through localized content in native languages and personalization with a mobile-first approach. I’m really looking forward to offering and expanding the biggest igaming experience in Latin America!
iGaming Brazil – What are you going to do for the company in the region?
Silvia Cecchia – I come to LeoVegas with extensive industry experience in product and customer marketing. I know what players want, how they want it and how we as operators can deliver it. A seamless customer journey is essential to providing the best gaming experience, and I am committed to ensuring LeoVegas players in Latin America enjoy the best deal.
iGaming Brazil – And about your role, can you tell me more about it?
Silvia Cecchia – In my current position, I am responsible for LeoVegas’ success in the Latin American market. For example, I oversee and collaborate with different stakeholders to ensure the best gaming experience is presented to our players.
The gaming industry is moving at high speed, and the Latin American market is currently one of the fastest growing. LeoVegas is ready to grow and gain greater market share, and I am delighted to have joined the team and given the opportunity to drive strategy in such an exciting area!
iGaming Brazil – You have experience in igaming, previously as Head of CRM Global Promotions. How will your 6 years of experience at a different igaming company contribute to your new position at LeoVegas?
Silvia Cecchia – I have worked in the industry both in the area of product marketing and in the area of customer marketing, and I have worked both in the Latin American market and in the global team. Both experiences were essential for me to expand and develop my skills and knowledge: they taught me the market – what the customer likes and what attracts them, how they respond to certain events or promotions and how they engage with brands.
In the global CRM and promotions team, the responsibility of looking after so many different markets and all verticals was very helpful in overseeing the process, managing projects and understanding the dynamics of the entire business. I am very grateful for my 6 years at Betsson and I value all the things I learned from colleagues and managers.
iGaming Brazil – How does the Latin American market differ from the European market? Any resemblance?
Silvia Cecchia – The Latin American market is very different from the European one. The passion for technology and mobile differs, the interest in social media and news like e-sport also differs. And above all, the passion and pride of these countries cannot be compared.
Latin America is charming from this point of view: the people and the heart they have really impressed me. I’m Italian and we have some similarities: the fanatical support for the national team in international events like the World Cup, for example! In terms of gambling, sport is always a must, with particular interest in local leagues but also international competitions such as the Champions Leagues and Europe.
