Sportradar was chosen by Tennis Channel, following a comprehensive RFP process, to power the launch of the network’s direct-to-consumer (DTC) streaming platform.
This happened after a comprehensive RFP process.
Therefore, for the first time the network will include access to the Tennis Channel banner.
Tennis Chanel is a 24/7 linear channel.
It works under thousands of hours of live and on-demand matches and original programming.
Sportradar will develop the new service, which is expected to be available to all tennis fans in the US in early 2024.
The goal is to create a seamless, direct-to-consumer experience, incorporating dynamic data integrations and a wide range of easy-to-use features.
OTT technology and solution
Sportradar is utilizing its award-winning OTT solution.
The reason for this is to help manage the end-to-end workflow of Tennis Channel’s DTC service.
This includes delivering cutting-edge UX design, development of all connected TV apps i.e. Samsung TV, Fire TV, Roku, or Apple TV, and OTT backend.
Additionally, video encoding for all events and integration of relevant third parties as main technical integrator.
This new platform will be optimized to keep up with the growing demand of Tennis Channel’s subscriber base.
Key delivery features include multichannel video programming distributor (MVPD) integration to serve authenticated cable customers.
Additionally, it includes dynamic advertising integration to enable effective monetization of the service.
Everything for the fans
“Tennis fans in the US deserve a dynamic viewing experience that delivers the best tennis content and live matches at their fingertips.”
“With Sportradar’s industry-leading, data-driven, end-to-end OTT solution, Tennis Channel will have all the tools and resources to meet the needs of its fans across the U.S.,” said Patrick Mostboeck, Senior Vice President of Sportradar audiovisual.
He continues: “We are excited to work closely with Tennis Channel to provide a platform that allows them to continue to grow engagement with tennis.”
He explains that they “work together to bring Tennis Channel’s unparalleled tennis coverage to markets outside the U.S.”
According to Andy Reif, Senior Vice President, Tennis Channel International, “Tennis Channel has a long-standing relationship with Sportradar.
He continues: “Now, we are extremely excited to work with them to bring our flagship linear tennis channel directly to tennis fans across the U.S. through a new and better streaming platform, something they haven’t had the chance to enjoy. before”.
Partnership between Sportradar and the Tennis Channel began in 2019
Sportradar’s relationship with Tennis Channel dates back to 2019.
They are the media company’s global data partners and providers of its international OTT platform.
Sportradar has over 15 years of experience as a leading sports OTT provider.
It combines video and data to create personalized experiences for fans and unlock the potential to understand and market them.
This new partnership adds to an already impressive portfolio of OTT clients that includes the NHL, B1G Network and FanDuel, and further reinforces Sportradar as a leader in the sport of tennis.
 streaming platform.){kind=link}