Master sponsor of Botafogo, PariMatch once again showed its commitment to always bringing the best experience to the Brazilian public.
In a match against Athetico-PR, Botafogo debuted its fourth uniform, in an unprecedented combination of yellow and black used by the team’s outfield players. The colors represent, in addition to the identity of the club’s partner, a piece of Glorioso’s history.
The shield was used for the first time at Club de Regatas Botafogo, which years later would merge with Botafogo Football Club.
At the time, the team’s athletes trained early in the morning, with the sky dark, and when they looked up they saw the planet Venus shining brightly, standing out in the middle of the constellation. This was the inspiration for Botafogo’s fourth uniform.
Partnership
“The partnership between PariMatch and Botafogo is a success and we are excited for another great achievement together. We thought about making the star, who beats in the heart of the black and white team, the protagonist and we hope that the Botafogo fans enjoy the result”, explained Maksym Tsaryk, Head of Brazil PariMatch.
“It’s a very special moment and an honor for us to be able to see the club’s uniform in synergy with our brand colors”, he added.
It is worth noting that the inauguration of the black and yellow uniform became the first to feature the PariMatch symbol with its traditional colors on Botafogo’s clothing.
“We are very happy to present Botafogo’s IV uniform for the season,” said Paula Young, Head of Commercial Activations at SAF Botafogo.
“A concept worked in conjunction with Parimatch, our great partner and sponsor, who has been with us since the beginning of the project. It will be a pioneering activation in football, which no other club has carried out before and which puts Botafogo ahead in the market”, he added.
Match interruption
The game between Botafogo and Athletico-PR was interrupted on Saturday, 21st, due to electricity supply problems. The match ended this Sunday, 22nd. The teams tied 1-1.
About Parimatch
Parimatch is a global betting brand that integrates technology, business and sports to deliver limitless entertainment based on innovation.
Created in 1994, the company has grown to become one of the leading betting companies in Africa, Asia, Europe and Latin America. Parimatch operates through partners in the franchise model.
In Brazil, Parimatch is the main sponsor of Botafogo and also sponsors the Campeonato Paulista.
Since October last year, the betting company has had a global partnership with the eSports team 00Nation.
It also maintains partnerships with 4 English Premier League teams: Chelsea, Newcastle United, Leicester City and Aston Villa.
