Just under two months before the start of the next edition of Big Brother Brasil (BBB), Casa de Apostas closed an agreement with Globo for the “Home Day” property on the Gshow website, targeting market possibilities during the reality period.
The sports betting company will have brand exposure on the home page of the media group’s entertainment portal for entire days.
With this digital project, the betting company will be present in all advertising spaces available on the Gshow home page, where all the daily news movement will take place, with the main news from BBB.
“It is a great opportunity to be present on Gshow, a prominent platform in the entertainment world”, explains Anderson Nunes, head of business at Casa de Apostas.
“We understand that this is a very relevant market and that there is increasing demand. We have as an important part of our strategy the diversification of exhibition areas”, he added.
Casa de Apostas was present at BBB 23
Last year the company also made odds and betting options available for the BBB.
The company stands out in the sports sector, where it has presenter Renata Fan as an ambassador, in addition to agreements for brand exposure on Band’s sports programming and odds on Globo’s sports pages.
2023 Edition
It is worth noting that edition 23 was broadcast between January 16 and April 25, 2023. This edition was presented by journalist Tadeu Schmidt.
Furthermore, the season had 100 days of confinement, tied with the 21st and 22nd as the longest editions of the reality show.
For the fourth year in a row, BBB mixed anonymous participants in the group ‘Pipoca’ and famous ones in ‘Camarote’.
The edition ended with the victory of doctor Amanda Meirelles, who received 68.90% of the votes, winning the maximum prize of R$2.88 million, the biggest prize in the history of the reality show.
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