With the explosion of the digital universe, online casinos are gaining ground, becoming the preferred territory for gaming and sports betting lovers. In this scenario, Pay4Fun is the reliable and effective option for players to carry out their financial transactions.
The iGaming Brazil portal carried out an exclusive interview with the partner and founder, Leonardo Baptista, exploring the perspectives and plans that the company has in store for the year 2024.
Leonardo Baptista reports on the challenges overcome by Pay4Fun
The year 2023 was marked by notable advances, consolidating its position in the gaming and betting market.
According to Leonardo Baptista: “With the entry of giants, the company had a year of exponential growth. The focus on seeking regulation proved crucial, differentiating serious players from those who were not”.
For 2024, Pay4Fun plans to continue its expansion across Latin America, with ambitious plans for the second half of the year. However, in the first six months, the company will prioritize its efforts towards innovations in banking services.
With this, your electronic wallet will be transformed into a robust transactional account. One of the big news will be the offering of our own Pix service, representing, perhaps, the biggest challenge for the year.
While the regulation of the gaming market in Brazil is a milestone that Pay4Fun awaits with great anticipation. Leonardo Baptista reveals that the company maintains an active dialogue with authorities, aiming to understand the post-regulation implications.
The perspective is that only operators with an official license will be able to operate in the Brazilian market. The company, which currently works with more than 150 operators and more than 500 sites, anticipates a possible reduction in these numbers due to regulation.
However, the company sees this as an opportunity for more sustainable growth, attracting large players that were waiting for regulation to enter the Brazilian scene.
Technological innovations at Ice London 2024
For Leonardo Baptista, “the Ice London 2024 event always serves as a model for what will be done during the year. Ice London is the biggest conference in the gaming market and Pay4Fun is preparing something new, which is the Payment Initiator (ITP)”.
This innovation in the Brazilian banking system, still little explored, promises to revolutionize the user experience by simplifying the payment process, reducing it to just two steps.
ITP is an evolution of Pix, presenting only two screens for making payments and transfers. This is Pay4Fun’s biggest commitment, providing agility and security to bettors, as this is the main demand in the online betting market.
Partnerships
Pay4Fun is not only focused on the gaming world, but is also a strong presence in the automotive scene.
The successful partnership with driver Casagrande, two-time Stock champion, will continue in 2024. Furthermore, the company maintains links with Thiago Camilo and PIPE Barrichello, promising intense emotions on the tracks throughout the year.
Leonardo Baptista says that Pay4Fun is alert to new sponsorship opportunities, especially in names with a more direct approach to the consumer.
