Crefisa‘s departure as Palmeiras‘ master sponsor for next season is already a topic circulating behind the scenes at the club. Leila Pereira, president of the club, Crefisa and Faculdade das Américas (FAM), recognizes the growing competitiveness in the sports sponsorship market, driven by bookmakers in Brazilian football.
The current contract between Crefisa, FAM and Palmeiras guarantees the club fixed amounts of R$81 million per season. However, values can reach up to R$120 million depending on sports performance targets.
While the partnership between Crefisa and Palmeiras was once considered the most profitable in Brazilian football, the current reality shows that the scenario has evolved with the rise of bookmakers.
Palmeiras, Leila Pereira and bookmakers
Recently, rival clubs closed million-dollar deals with betting companies, such as Corinthians’ R$120 million contracts with VaideBet and Flamengo’s R$85 million contracts with Pixbet.
These values highlight the need for adaptation on the part of Palmeiras, which now finds itself facing the prospect of a new era in its sponsorship framework.
An important aspect to consider is the exclusivity guaranteed by the agreement between Crefisa, FAM and Verdão, which reserved the entire alviverde uniform for Leila Pereira’s companies.
Meanwhile, other clubs have explored different areas of the kit to maximize their revenue. Flamengo, as an example, diversified its sponsorships across different parts of the uniform, reaching values in excess of R$220 million.
With the end of the contract approaching and the election on the horizon, Palmeiras is preparing to receive official proposals from other companies interested in assuming master sponsorship.
Esportes da Sorte (which is also the main sponsor of the club’s women’s football) and Pixbet have already shown interest in this prominent space on the Palmeiras shirt, while Leila remains open to alternatives for the club’s future.
It is important to highlight that the possible replacement of Crefisa as master sponsor does not necessarily imply the complete exclusion of the president’s brands from the alviverde uniform.
In other words, there is a possibility that Crefisa and FAM will occupy less prominent spaces in the future.
