During BiS SiGMA Americas 2024, Ari Celia shared insights about the Brazilian iGaming industry and Pay4Fun‘s next actions.
“The fair is sensational; last year was already a success, and this year it is even bigger. For us at Pay4fun, it is always an opportunity to see customers again, strengthen relationships and acquire new ones”, he commented.
Amid discussions about regulatory updates, Celia expressed support for the latest ordinance. “We have been collaborating with the Ministry of Treasury for some time, providing insights into how they can work. For us, everything is very smooth. The restrictions and regulatory philosophy are aligned with our practices.”
“Since June 2022, we have been authorized by the Central Bank and have always followed the best market practices. To be honest, we have no criticisms; we look forward to the next regulation so that operators can begin the licensing process,” he added.
Pay4Fun news
Looking to the future, Ari Celia outlined Pay4Fun’s next steps: “We are in the final phase of implementing our direct PIX as a payment institution. This will significantly reduce costs and have a positive impact on the entire company and our partners.”
Additionally, Pay4Fun is about to transform your digital wallet into a robust transactional account. He explained: “With the launch of direct PIX operations, probably in June, our portfolio will evolve from a graphical account to a transactional account, like a bank.”
Regarding partnerships in the sporting world, he said that the company will continue to step on the accelerator with Stock Car.
“We have been partners with Stock Car for four years, sponsoring drivers like Gabriel Casagrande, who won two titles and a runner-up. We also sponsor Tiago Camilo and Felipe Barrichello Bartz in the entry category”, he concluded.
