The online betting company Reals closed relevant partnerships in the Brazilian market in 2024. The company’s marketing director, Arthur Affonso, spoke about the objectives of these strategic actions and the preparation to be one of the first licensed brands in the country, in addition to highlighting recent achievements at iGaming events.
To start the conversation, he explained the origin of the name Reals. “It was a strategic decision by the group that came from outside Brazil, to show that Reals is a true company, a people company. We have a slogan: we are all one, we are all real, we are all Reals.”
The company is growing rapidly in the national sector, receiving important awards such as ‘Best Sports Betting House’ at the SiGMA Awards Americas 2024.
“We are very happy with this achievement. Last year, we received the Star of the Year award from the same authority. Everywhere in the world, SiGMA awards are recognized”, he stated.
Regulation
According to Arthur Affonso, Reals is prepared to operate in the regulated gaming market. “We’ve been working on this since day one of the regulation.”
“It was an option to carry out the first tests with the government. We chose to participate in this to be one of the first sites to obtain regulation, to become 100% regularized in the country. It will be a great advance for the betting sector”, he added.
Furthermore, the marketing director highlighted that the bookmaker already tries to follow the best practices in the industry. “We already try to work as much as possible within the regulated market. Of course, we will adapt it to be exactly as needed”, he stated.
Partnerships
The company began the year by signing contracts with two football clubs in Series B of the Brazilian Championship: Amazonas and Coritiba. “There were two strategic partnerships in January. We signed with a club from the North and another from the South to show that we are present in every corner of the country.”
Arthur Affonso also emphasized the agreement with TV presenter, Rodrigo Faro. “We created a surreal campaign, which is precisely to bring the idea of entertainment.
Betting is not making money, it is not profit, as it is sold by some influencers and websites. We are coming with a line of communication for entertainment and public awareness”, he concluded.
