The LeoVegas Group continues to reinforce its investments in marketing through a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C. (Wolves). As a result of the agreement, BetMGM will become the European club’s official betting partner ahead of the new English league season.
Sam Behar, UK director at BetMGM, said: “It’s been almost a year since we began collaborating with Wolves. So we’re really excited to continue this successful partnership, which will grow in importance over the next two years.”
“Wolves are one of the most established clubs in the Premier League and we can’t wait to see them in the first game of the season against Arsenal in August.”
Details of the partnership between BetMGM and Wolverhampton
Thus, the new partnership will make BetMGM appear:
- On Wolves pitch-side two-row LED advertising system
- In static brand locations
- In media interview settings at Molineux Stadium and the Sir Jack Hayward Training Ground
The advertising contract is for the 2024/2025 and 2025/2026 seasons.
Russell Jones, general manager of marketing and commercial growth at Wolverhampton Wanderers F.C., commented: “We are delighted to announce this partnership with BetMGM UK and are grateful for their support as we enter the 24/25 Premier League season.
Their support is invaluable to the club as we look to expand our portfolio of commercial partners. We look forward to working with the BetMGM team over the next two seasons.”
