June 2016, São Paulo capital. WeContent Digital Marketing was born, an agency specializing in performance marketing and iGaming. Since then, a lot has happened during the agency’s history. Even its “independence”.
It all started with the boldness, market vision and unshakable conviction of its founder Nelson Romanini. Therefore, the objective was to build an agency that deviated from the traditional and offered clients personalized service, with full attention to the goals and objectives of each brand.
Nelson’s experience over 12 years as a client in large companies in the betting market brought a “front to back” look at the agency’s conception. Therefore, at WeContent, deliveries are fully focused on quality, performance, achieving goals and commitment to results.
The agency was born as a House that served only “internal clients” in the lottery and iGaming sectors, and today it proudly boasts the absolute success of large projects, such as Betsul, Mega Loterias and Infinitybet, brands that were built in-house.
In short, with the market presenting new horizons, after much maturation and paths taken, WeContent felt the need to be “born again” and open its doors to new customers.
WeContent’s new positioning
More than changing its look, WeContent found a new way to position itself. Open to the market, the agency focuses its efforts on fully meeting customer demand with a varied range of services.
And best of all: understanding exactly what the customer needs, when the customer needs it, because, after all, we were once customers.
From service to presentation of results. From briefing meetings to the preparation and implementation of campaigns. Everything receives the WeContent stamp of quality.
“With this boom in the Betting market, WeContent opens its doors to transmit all our experience of almost 20 years in the market and collaborate with players who want to emerge with a solid strategy to support growth in this very competitive market”, says Nelson Romanini.
The formula for successful work is to combine performance, technology, content, market knowledge, multidisciplinary teams and an incomparable ability to put yourself in the client’s position to always deliver more.
Cases
Mega Lotteries
One of the largest online lottery companies in Brazil was 100% created at WeContent From product conception, through communication, website creation, technology and marketing campaigns. Everything has the hand and ideas of WeContent.
Betsul
Another brand born at the agency. From the business idea to achieving the reputation that today places Betsul as one of the most influential players in the sports betting market.
The journey was long, rewarding and, to this day, very promising. Developed the logo, visual identity, language, tone of voice, media campaigns, SEO strategies, content and much more. We did (and continue to do) everything possible and impossible to keep Betsul top of mind for customers in this growing market.
Created the website, media campaigns, sampling actions, activations, sponsorship of clubs, influencers, artists, athletes and also enabled ‘Qualé, Moré?’, a sports program on RedeTV! which marked the return of journalist Ivan Moré to television, with master sponsorship from the brand.
WeContent at São Paulo Carnival
LIGA SP, organizer of the São Paulo Carnival, had a bold goal for 2018: to hold the biggest Carnival in Brazil.
With organization and a lot of planning, WeContent offered a package of services that involved modernizing LIGA SP’s communication, visual identity, website, app, public relations, social media and heavy investment in YouTube and live broadcasts of the parades.
The result: São Paulo’s biggest Carnival of all time. On the Avenue.
