bet365 is one of the largest online betting companies in the world. Thus, the company has just announced a sponsorship agreement with the UEFA Champions League (UCL). In this way, becoming the first official sports betting partner of the competition.
The three-year global partnership covers men’s competition. In addition, it includes brand exposure on LED panels around the perimeter of the game, television identity insertions and advertising on the European competition‘s digital channels.
The partnership will be launched with one of the largest ticket distributions in the competition’s history. Thousands of football fans, at some of the UCL’s top teams, will have the opportunity to experience a day of UEFA Champions League action. That’s because bet365 will give you access to some of the most coveted seats in football.
Partnership details
Guy-Laurent Epstein, UEFA chief marketing officer, said: “We are thrilled to welcome bet365 as a global sponsor of the UEFA Champions League. Thus, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.
As a leading online sports betting brand with over 100 million customers, bet365 is dedicated to increasing the excitement of sport while promoting responsible gaming practices.
We look forward to a successful partnership that not only elevates the experience for our fans, but also supports efforts to protect the integrity of the sport.”
While bet365’s Global Marketing Director, Alex Sefton, said: “As the first sports betting brand to sponsor the UEFA Champions League, we are delighted to join a team of high-level sponsor brands at this incredible stage for which the competition passes.
bet365 has a long and successful history in football and this prestigious partnership reflects our commitment to giving fans ‘Always Extraordinary’ experiences.”
The global sponsorship agreement covers the men’s competition. The partnership offers a unique opportunity for the bookmaker to gain access to European football’s elite on a global scale.
Through this collaboration, bet365 will host a series of immersive activations, offering free entry into prize draws that will distribute thousands of tickets to fans in selected countries.
About bet365
Bet365 is a pioneer in “Live” betting. Today, it offers an unparalleled sports betting experience covering 96+ sports and 1,000,000+ live streams, reaching 100 million customers worldwide.
The excellent product drives the online betting brand, supported by more than 7,000 employees worldwide. Additionally, the company serves global cultural and linguistic zones with targeted content in 22 different languages, improving the customer experience.
Bet365 prides itself on being a responsible operator, offering a wide range of tools to help customers control their betting activity.