EstrelaBet, a sports betting platform, expands its commitment to Rio Grande do Sul sport by becoming a sponsor of the Beira-Rio Stadium, the home of Internacional. This financial reinforcement comes at a crucial time, as the state of Rio Grande do Sul recovers from recent floods.
This Friday (23), EstrelaBet launched a video manifesto on social media to mark the beginning of the partnership. The contract, which lasts five years, includes the use of a box and central chairs, in addition to the creation of content for the stadium’s social networks. The brand will also be displayed on panels and signs inside Beira-Rio.
On Sunday (25), during Internacional’s game against Cruzeiro in the 24th round of the Brazilian Championship, EstrelaBet will open the doors of its box to guests.
This action aims to celebrate the beginning of the partnership and reinforce support for the Colorado team. Furthermore, fans who are close to the stadium will be able to participate in activations and receive gifts from the brand.
Details of the partnership between the club and EstrelaBet
Paulo Pinheiro, CEO of BRIO, which manages Beira-Rio, expressed his enthusiasm: “BRIO celebrates the arrival of yet another important company in its client portfolio, partners of the Beira-Rio Stadium. Furthermore, the arrival of EstrelaBet further strengthens the ties that unite the SCI, the Colorada fans and Beira-Rio!”
Leandro Figueiredo, Head of Sponsorships at EstrelaBet, commented on the relevance of the partnership: “Beira-Rio is one of the main stadiums in our country. Furthermore, we are used to receiving large audiences and important games in national and international competitions, with emphasis on the 2014 World Cup.”
“Partnerships like this are very significant for us and we are very proud to be able to participate in this moment in which Beira-Rio is recovering after the tragic floods that devastated Rio Grande do Sul”, he added.
The celebration of the partnership was also highlighted by Ariane Roquete, Market Director at RBS Ventures: “The home of the Colorados will now also be the home of EstrelaBet in Rio Grande do Sul and numerous special projects are to come, increasingly expanding the connection between makes a mark with the fans at Gigante da Beira-Rio.”
EstrelaBet is already a long-time partner of Internacional, sponsoring the men’s team since 2022 and printing the shirt of Gurias Coloradas, the club’s women’s team. Recently, this partnership was renewed until 2026.
