Gaming advertising regulations are becoming increasingly strict in markets around the world. This is definitely a positive trend, which is shaping a new and better world of iGaming. The question is: how do you succeed in such a world? See Slotegrator‘s tips below.
Authorities add new rules in response to a general global shift toward a safer environment for players, and players are more aware and informed than ever before.
Europe has strict rules
The Netherlands implemented a ban on most forms of gambling advertising in 2023. Bulgaria banned gambling advertising in April this year. But Belgium went further, defining a list of permitted forms of gambling advertising (and banning all other forms).
Australia is considering a comprehensive ban on gaming advertising at the moment. The list of countries that have revised their policies on this issue continues.
However, marketing is key in business, and this is especially true for gambling businesses – retention strategies are important, but online casinos simply don’t exist without steady traffic.
So, in a situation where classic advertising channels such as TV, radio, sponsorships or print banners are not available, there must be other ways to promote the business.
Each company has its own idea about investing in marketing and there is no general rule about how much this expense should represent. But this expense can easily reach 50%. The most important thing is the return on this investment.
Slotegrator has released his new material
Slotegrator has released its new downloadable material on the regulation of gambling advertising. So, in this report, the most common restrictions that regulatory bodies impose on online casinos and betting platforms and examples of how different countries define them are covered.
It also provides tips from the Slotegrator team on the three stages of marketing:
- RP
- Acquisition
- Retention
Thus, the entire approach takes into account the nuances of advertising regulation that may occur in the markets in which we operate.
“It is difficult to overestimate the importance of responsible gaming and player protection. From this perspective, strict regulations seem very reasonable,” says Svetlana Kirichenko, Marketing Director at Slotegrator.
“However, we have worked in the industry for years and understand the struggle behind growing your business in such conditions. We provide a lot of useful information on our website in the Academy section, this time in the form of a downloadable guide. Check it out, we have put together several tips really useful”, he added.
Download the PDF from the Slotegrator website and request a consultation if you have any additional questions.
