Pinnacle has partnered with EveryMatrix to launch its new casino brand, powered by EveryMatrix’s CasinoEngine module. CasinoEngine aims to expand Pinnacle’s casino offering, giving you access to over 31,500 titles.
The second phase of the partnership will see this expanded further, with the integration of bonus and gamification tools through EveryMatrix’s BonusEngine and JackpotEngine technology.
EveryMatrix primarily built the casino frontend using its own technology.
Pinnacle forms strategic partnership
EveryMatrix Casino CEO Stian Enger Pettersen said: “Partnering with such a well-known and respected brand like Pinnacle only proves our ability to significantly increase casino revenues for Tier 1 operators in regulated global markets.”
Pinnacle Casino Director Nicole Kalcheva added: “Sports and eSports have consistently been our strong suit. But with our new partnership with EveryMatrix and the proven excellence of their products and services, we know we can reach the same heights in the casino. So, this will provide our players with a best-in-class experience across all verticals.”
EveryMatrix operates using a modular approach, with each brand having its own C-suite and management. Therefore, this also allows customers to create more personalized experiences from the vendor, using only the modules they need.
As EveryMatrix Group COO Alina Alexandru explained: “Our products are API-based. Therefore, our strategy is to enable operators to create personalized, specific, better or exclusive experiences for players. In other words, they need to be able to distinguish themselves from others.”
