SOFTSWISS is a global technology company with over 15 years of experience in iGaming. The company is introducing a new Affilka Geo-Distributed Redirect feature. This feature helps operators improve engagement and conversion rates by reducing user retargeting time.
Geo-Distributed Retargeting intelligently routes users to landing pages through regional clusters closest to their location.
This geo-optimized infrastructure minimizes redirect times, increasing the number of successful visits to websites from referral links.
The feature is designed to scale seamlessly across regions and improve performance globally wherever it is needed.
Affilka’s new feature
With the new feature, SOFTSWISS Affilka reduced redirection duration by 2.5 to 5 times. In one of the regions, for example, extensive simulated testing showed a decrease in redirection times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available on the market.
As a result, the implementation of the feature leads to a 3.5% to 7% growth in the number of users who are able to successfully access casino sites. This increase in website traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature increases conversions, speeds up redirects, improves fault tolerance and high availability, and improves service reliability for users globally.
Even during unexpected challenges, the system dynamically redirects traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka for SOFTSWISS, shares his enthusiasm: “With the launch of our Geo-Distributed Retargeting feature, we are meeting the needs of customers targeting users around the world.
“By reducing redirect times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
SOFTSWISS Casino SEO Audit
Along with affiliate marketing, advancement in website SEO helps operators promote their projects. Considering this, SOFTSWISS has issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing the visibility of any iGaming project.
The SOFTSWISS team looks forward to sharing details of the Geo-Distributed Redirection feature and other product updates at the upcoming SiGMA Europe.
Current and potential partners can schedule a meeting with company representatives at booth 2145 via the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. Therefore, it has several game licenses and offers complete software for managing iGaming projects.
Its product portfolio includes the Online Casino Platform and Game Aggregator with over 23,500 casino games. Additionally, Affilka Affiliate Platform, Sports Betting Software and Jackpot Aggregator.
Therefore, in 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
