Netflix took a significant step forward in its live sports broadcast strategy by announcing the sale of all advertising space for the NFL games that will be broadcast on Christmas 2024. Among the confirmed sponsors, FanDuel stands out, which will take on a exclusive role as a sports betting sponsor.
Broadcasts and partnerships
Games scheduled for December 25th include the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens facing the Houston Texans. These broadcasts are part of a three-season deal between Netflix and the NFL, marking a new era for the streaming platform.
FanDuel will have a prominent participation in these broadcasts. The company will sponsor a pre-game segment in which Netflix announcers will analyze the odds and make their predictions.
In addition, the betting company will have a prominent insertion during the live broadcasts of the clashes.
Netflix Strategy
Amy Reinhard, president of advertising at Netflix, spoke about the company’s desire to create a special event. “This makes the proposition even better for advertisers.”
Greg Peters, co-chief executive of streaming, shared the company’s view on these games: “We see the two NFL games on Christmas Day as more of a kind of event, where for one day football will be on Netflix.
We hope they’re amazing games and we all talk about what’s going on there. We plan on ‘Netflixifying’ them a little bit, so we plan on having some things around the games with our talents and things like that that will hopefully make it fun.”
Other sponsors for NFL games besides FanDuel
In addition to FanDuel, Verizon also joined as a sponsor, being responsible for opening the games and integrating additional pre-game content. However, Netflix faces challenges, such as competition from same-day NBA games and the high price of US$800,000 per 30-second spot.
Netflix has invested heavily in live streaming. In addition to the NFL games, the platform exclusively broadcast the boxing match between Mike Tyson and Jake Paul. For this boxing event, the service signed an agreement with five sponsors: Celsius, DraftKings Sportsbook, Experian, Meta Quest and Spaten.
Netflix’s investment in the NFL is substantial, with the company paying around $75 million per game. Therefore, this movement is part of a broader strategy that is already showing results.
The platform recently announced a reach of 70 million monthly users on its ad-supported plan, a significant increase compared to May 2024 numbers.
