Atlético-MG closes R$60 million deal with new bookmaker for master sponsorship

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Atletico-MG-fecha-acordo-de-R-60-milhoes-com-nova-casa-de-apostas-por-patrocinio-master.
Foto: Divulgação/ Atlético-MG

Atlético-MG has just closed a historic agreement that will catapult it to the top of the ranking of master sponsorships in Brazilian football. Galo, which previously occupied 13th place with a contract worth R$18 million per year with Betano, is now preparing for an impressive leap, taking fourth place with a new sponsorship estimated at R$60 million per year.

This new agreement represents a substantial increase in the investment received by the club, consolidating its position among the main forces in national football.

Negotiation conducted in secrecy by Atlético-MG

The negotiation, conducted confidentially by Atlético-MG, resulted in an exclusive contract with the new sponsoring brand. According to CNN, Galo’s new partner does not have any other current agreement with football clubs in Brazil, demonstrating the trust and interest placed in the Atletico project.

The expectation is that the official announcement will take place in the next few days, revealing the identity of the company that will print its brand on the black and white shirt.

Atlético will have a new sponsor in 2025 – Photo: Disclosure/Atlético-MG

Thanks to the new sponsorship, Atlético-MG will surpass nationally renowned clubs. Among them, São Paulo (Superbet), Vasco (Betfair), Cruzeiro (Betfair), Fluminense (Superbet), Grêmio (Banrisul) and Internacional (Banrisul) stand out.

Other outdated clubs will be Botafogo (Parimatch), Santos (Blaze) and Bahia (Esportes da Sorte).

Consequently, this movement reinforces the growing value of the Minas Gerais club. Thus, Atlético-MG attracts significant investments. Finally, it consolidates its position as one of the main players in Brazilian football.

Sponsorship ranking 2024 and 2025

In the ranking below you can check the current values ​​of the main sponsorships of Brazilian football clubs:

ClubSponsor2024 (R$ million/year)2025 (R$ million/year)
FlamengoPixbet105105
CorinthiansEsportes da Sorte103103
PalmeirasCrefisa81 (up to 120)81 (up to 120)
São PauloSuperbet52 (up to 75)52 (up to 75)
VascoBetfair50 (up to 74)50 (up to 74)
CruzeiroBetfair43 (up to 63)43 (up to 63)
FluminenseSuperbet42 (up to 52)42 (up to 52)
GrêmioBanrisul3030
InternacionalBanrisul3030
BotafogoParimatch27,527,5
SantosBlaze22,522,5
BahiaEsportes da Sorte1919
Atlético-MGBetano1860
FortalezaNovibet17,517,5
AthleticoEsportes da Sorte1717
CearáEsportes da Sorte1515
Source: CNN