Reaching the end of a 2024 full of meetings with industry professionals, Pragmatic Play Latam successfully concludes its cycle of events, in which it actively participated.
After an extensive tour, which began in February and lasted until mid-December, the leading multi-product iGaming content provider participated in several calls, playing a key role with the aim of being not only a participant, but also a protagonist of the present and architect of the future.
The brand stood out in the main markets on the continent and beyond, promoting constant training and updating, in terms of trends and short and medium term plans for the evolution of online entertainment.
The provider’s actions covered several fronts, once again demonstrating its commitment to the growth of one of the key regions in the current scenario. Thus, it supported initiatives through sponsorships, moderation of discussion panels, innovative offers and the presence of cutting-edge stands.
Pragmatic Play Experience: the concept behind the events
As usual, each year, the Pragmatic Play team in Latin America implements a unique concept, unifying its different presentations. During this period, the proposal chosen was the Pragmatic Play Experience, with which they reproduced the environments of their most emblematic and highest-performing games on the Latin American continent.
Bringing an air of renewal to its classic and neutral stand, the public had the opportunity to experience experiences inspired by its most iconic titles. Dynamics with the roulette wheel of Sweet Bonanza Candyland, photographic spaces with Greek-style columns, like those of Gates of Olympus, and the traditional circus environment of Joker’s Jewels were some of the actions created.
Tomorrowland Brasil: Pragmatic Play Latam’s great initiative
However, 2024 was not only marked by traditional B2B iGaming actions, but also by the launch of new challenges for Pragmatic Play Latam. Thus, the biggest of them was his partnership with the electronic music giant, Tomorrowland Brasil.
Drawing the attention of a diverse and broad audience, the provider participated, for the first time, in the largest festival dedicated to an audience of young people passionate about entertainment in its most varied forms, gathered around one of the most popular musical genres in the world.
In this way, Pragmatic Play became the first online entertainment provider to sponsor the prestigious event, also positioning itself as one of the most revolutionary, by taking a fundamental step that allowed it to break the barriers of the sector and expand its presence beyond borders. iGaming and segments related to the gaming and betting universe.
