SOFTSWISS, a global leader in software development for the iGaming sector, presented its innovative portfolio at ICE Barcelona 2025, held for the first time in Barcelona.
ICE is the iGaming industry’s biggest trade show, and its move from London to Barcelona represents a significant milestone.
The IMF named Spain the global “best performing economy” at the end of 2024. With a Gross Gaming Revenue (GGR) of €1.24 billion in 2023, the decision reflects the country’s growing influence in the industry.
Global leader in the iGaming sector
As a global leader in iGaming, SOFTSWISS presented its cutting-edge software solutions. Among the main highlights was the Games Aggregator, the largest games hub on the market, with a portfolio of more than 27,800 games from more than 280 providers.
Fully certified in security and technical compliance, the Games Aggregator is prepared for new regulated markets, such as Peru and Brazil, as well as established markets in Europe, including Spain, host of the event.
Therefore, the solution guarantees seamless integration for operators, always in compliance with regulatory requirements.
Valentina Bagniya, CMO of SOFTSWISS, commented: “We are excited to participate in ICE 2025, especially in this historic edition in Barcelona. ICE’s move from London to Barcelona highlights the maturity of the iGaming industry in Spain.
This move not only reinforces the city’s status as a major iGaming hub, but is also expected to positively impact the local economy through increased tourism, business opportunities and innovation in the sector.”
Finally, she also emphasized that Barcelona is becoming a technology hub, combining high quality standards with global visibility.
SOFTSWISS reveals new marketing campaign
SOFTSWISS revealed its new marketing campaign through a live performance by renowned local artist Slim Safont, known for his iconic works in Los Angeles, New York and Italy.
On the first day of the event, the company surprised participants with the campaign “Hungry for success? Dive with SOFTSWISS”. The idea was symbolized by the powerful image of a shark, representing strength, leadership and technological superiority.
Visitors to the SOFTSWISS stand were able to explore the concept and also participate in a live performance by Slim Safont, who created the image of the technological shark at the entrance to the venue.
Slim Safont highlighted: “These types of visual activations allow brands to connect with their audience. In this case, thanks to the participation of fair visitors, we were able to create a more engaging and memorable experience.”
In addition to product updates, SOFTSWISS reinforced its commitment to exploring new markets and sharing its expertise.
Max Trafimovich, CCO at SOFTSWISS, participated in a masterclass focused on opportunities in the United Arab Emirates (UAE), where he shared insights into market entry strategies and regulatory frameworks.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. Therefore, the company has several gaming licenses and provides comprehensive software for managing iGaming projects.
Thus, the company’s product portfolio includes the Online Casino Platform and the Game Aggregator with more than 23,500 casino games. In addition, the company has the Affilka Affiliate Platform, Sports Betting software and Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
