ICE Barcelona served as a stage for the launch of several relevant products for the global iGaming market. Eightroom Vpag took advantage of this opportunity at the gambling industry’s main fair. Bernardo Fraga and Rodrigo Alves presented the company’s news aimed at the Brazilian regulated market.
According to Alves, the country is entering a new stage that requires adaptation from everyone involved: operators, consumers, affiliates and the regulator.
“We are happy to be part of this and to have products aligned with the legal aspect. Compliance has become our obsession, and today we understand that the market needs precisely that: operations that work correctly”, he stated.
Bernardo Fraga highlighted that the company is focused on the affiliate segment. “At Eightroom, we marry the user experience: membership and payment. We have a payment institution regulated by the Central Bank and we had many conversations with operators. A space was created in the affiliation part, with things done in the right way, with high value user and user experience. We managed to create this ecosystem in the regulated market”, he highlighted.
Innovations
Furthermore, Fraga said that the group is launching the Affiliate Wallet. “We are launching our Affiliate Wallet, we have Pix and Go and Flash for the processing part, in addition to One Key Pix. We are structuring our product laboratory, with various user experiences within what the regulated market allows. We have some news and are studying market acceptance”, he detailed.
Rodrigo Alves also highlighted the necessary care in relation to the content produced. “Our marketing is very concerned with the content area. Many affiliates are no longer part of the operators’ program. Today, there needs to be a contract in Portuguese, a joint responsibility”.
“So, we train influencers, we have a conduct manual and an approval system for the content that is being created. All this so that we can offer affiliate marketing to the operator with the certainty that we are partners. We are concerned that the content being published is correct and within what the ordinances require”, he concluded.
