Sports Information Services (SIS), a leading multi-content provider of live betting services, has signed a new long-term agreement with Betfred to broadcast its in-house TV channel from Media City UK, Salford.
The deal means Betfred‘s production facility will undergo a major upgrade and all coverage will now be in HD. Therefore, the new agreement will result in more broadcast flexibility for Betfred and SIS will also provide a podcast studio.
Betfred now has seamless access to SIS’ extensive racing portfolio, with over 35,000 horse races from over 170 locations around the world.
In addition, the company’s customers will continue to enjoy the UK and Ireland’s premier greyhound racing, spanning over 24,000 events annually.
Mark Pearson, Head of Corporate Affairs and Communications at Betfred, said: “We value our long-term partnership with SIS and this new agreement will continue to help bring our brand to life and communicate our unique offerings to our customers.”
“Our racing proposition will be even better as we become the first bookmaker on the High Street to broadcast in full HD,” Pearson added.
Paul Witten, EMEA Manager at SIS, said: “We are happy to enhance our long-standing partnership with Betfred. This agreement ensures that Betfred’s retail customers in the UK will experience engaging, high-quality content in high definition from around the world.”
About SIS
SIS (Sports Information Services) has been at the forefront of live imaging and data delivery for the global betting industry for over 35 years. Thus, the company has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as eSports and live number draws.
In this way, SIS is the leading provider of high-quality 24/7 live betting content and services, offering a range of 24-hour services to more than 400 retail and online customers in more than 50 countries, 365 days a year.
In addition to racing, SIS delivers over 200,000 eSports events 24 hours a day through its market-leading competitive gaming product, with eSoccer and eBasketball content underpinned by the highest integrity (ESIC Gold standards) and provides over 330,000 live number draws annually.
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