The first national betting event of 2025 took place in Rio de Janeiro, before Carnival. The SBC Summit Rio was attended by numerous companies and personalities from the sector, such as Fabiano Funari Filho, from The Future Media.
He also detailed the company’s operations: “Future Media has 10 years of experience in the digital media market, always working with large agencies and conventional advertising that we see in digital (banners, SMS, WhatsApp, etc.)”.
“With the regulation, we saw a huge opportunity in this market. Brands would have to start buying media in a traditional way. We created a funnel, a conversion method that doesn’t yet exist in the market, to be able to work with brands,” he explained.
According to him, the big challenge is to achieve conversion “without offering bonuses or spins. You need to have serious communication, and that’s what we’ve been doing for over ten years.”
Partnerships
Fabiano Funari Filho also mentioned some of The Future Media’s partners in the iGaming market: “We work a lot with the Esporte da Sorte group, Onabet, with whom we have been building a relationship over the last three months, as well as Mete Gol, Esportiva Bet, Brazino, among others. We have around 20 partner brands. We were able to expand this range because we take on the real user, not the rotating user,” he concluded.
