Exclusive: Thomas Carvalhaes says Stake will use ‘marketing arsenal’ to make a difference in the market

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Cristina Possamai
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Exclusivo  Thomas Carvalhaes conta que a Stake usará ‘arsenal de marketing’ para fazer a diferença no mercado

https://youtu.be/F1p5zPX6GTM

Stake’s Country Manager in Brazil, Thomas Carvalhaes, participated in two important panels during the SBC Summit Rio 2025. The event took place in the last week of February, at Riocentro.
 

The executive praised the initiative, which has grown significantly since its inaugural edition last year. “The event has been very productive. I believe that an event of this level enhances the market. The biggest players in the sector are here,” said Carvalhaes.

When asked about Stake’s plans for the country, he highlighted the company’s motto of ‘doing less of the same’. “Stake is a well-established brand on a global scale. The brand is known for always doing less of the same with innovative perspectives and approach, reaching the target audience”.
 

He added: “Now, as a brand, we have just come out of the MVP version of the product. Like every operator, we need to optimize a lot of things. But, we are entering an MMP (Minimum Marketable Product) moment.
 

Furthermore, Thomas Carvalhaes revealed that Stake intends to ‘use its marketing arsenal’. “Brazil should get ready, because Stake will use its marketing arsenal to make a big difference in the market”.