The Kings League Brazil, an innovative 7-a-side football competition, announces Superbet as its official sponsor. The competition is set to debut on March 29. The league was created by Gerard Piqué, combining sport and entertainment in a dynamic format.
According to Patricia Prates, Marketing Director at Superbet, the partnership reflects the connection between the two sectors: “Superbet is a brand focused on the best in the world of sports and entertainment. Kings League Brazil represents precisely this fusion.” She also highlights the commitment to unique experiences for fans and players.
On the other hand, Flávio Levi, Commercial Director of Kings League Brazil, reinforces the importance of the collaboration: “This partnership strengthens the experience we want to offer fans, with a reliable and innovative platform.”
Revolutionary format and influencers leading the teams
The Kings League, already well-established globally, is coming to Brazil with different rules. Games take place on a smaller field, with teams of 7 players. In addition, elements such as secret cards and multiplatform broadcasts (YouTube, Twitch, TikTok) increase the dynamism.
Inspired by the Spanish version, the Brazilian edition will feature celebrities as club presidents. Among them are former players, content creators and streamers. They lead the teams and interact directly with the public.
About Kings League
Founded by Gerard Piqué, the league redefines football with innovative formats. It combines traditional sports with digital trends. Teams are led by influencers, and the rules prioritize entertainment.
Press Contacts:
- Bruno Bianco: bbianco@currentglobal.com
- Felipe Galassi: fgalassi@currentglobal.com
More info: kingsleague.pro
About Superbet
Superbet Group is a technology and entertainment company founded in 2008 in Romania, whose mission is to provide millions of consumers around the world with sports and gaming entertainment through technology.
The group is present in 12 countries, either as an operation or as a technological hub, the most important of which are Romania, Belgium, Poland, Serbia and Brazil.
In Brazil, Superbet has a federal license to operate in a 100% regularized manner, in accordance with SPA/MF Ordinance No. 2,090, of December 30, 2024. The authorization, valid until 12/31/2029, ensures full compliance with Brazilian laws.
